Most businesses are flying blind. GA4 is misconfigured. Conversions aren't tracked. Attribution is guesswork. We fix all of that so your marketing decisions are based on numbers that are actually right.
0
Events / Hour
Pipeline Health
,
Data Loss
|
+78%
Avg data accuracy improvement
80+
Tracking setups completed
200+
Custom dashboards delivered
48hrs
Avg time to first insight
We don't just install GA4 and leave. You get a full measurement setup that reflects how your business actually works.
Full property setup, event tracking, custom dimensions, and audiences. We also audit existing setups and fix what's broken, not just what's missing.
Container build from scratch or cleanup of an existing one. Trigger logic, variable configuration, and a clean naming convention that future-you will appreciate.
Google Ads, Meta Pixel, LinkedIn Insight Tag. Set up properly so your ad platforms optimise on real conversions, not phantom events.
Looker Studio reports built around your actual KPIs, not the default GA4 overview nobody reads. Shared with your team, auto-refreshed, explained in plain language.
Multi-touch, data-driven attribution setup and analysis. Find out which channels are actually earning their budget and which ones are coasting on last-click credit.
Cookie-less tracking for iOS and Safari users who block browser-side tags. Recover the conversion data you're losing right now, and stay compliant doing it.
Not broken in an obvious way. Broken in the way where everything looks like it's working but the numbers don't make sense.
GA4 installed but not configured
Default pageviews only. No events. No goal completions. The property exists but tells you nothing useful.
All traffic showing as "Direct"
UTM parameters not used, referral exclusions misconfigured. You have no idea where your customers are coming from.
Duplicate conversion events
GTM firing twice. Form submissions counting three times. Ad platforms are burning budget optimising on phantom conversions.
No visibility on mobile / iOS users
Browser-side pixels blocked by Safari ITP. Up to 30% of conversions are invisible if you're not running server-side.
Every meaningful action tracked
Form submits, button clicks, scroll depth, video plays, downloads. All as named events with consistent parameters.
Full source / medium / campaign attribution
UTM structure enforced. Referral exclusions clean. You know exactly which channel drove each conversion.
Deduplication across all ad platforms
One conversion. One count. Ad platforms optimise on clean signals and spend the budget where it belongs.
Server-side tags covering iOS gaps
Conversions recovered from Safari users. Attribution is accurate across the full funnel, not just the 70% with cookies enabled.
Four steps. No jargon. You understand what we're doing and why at every stage.
We review your GA4 setup, GTM containers, and conversion tracking across every ad platform. You get a written report of what's wrong and why.
We fix misconfigurations, add missing events, clean up duplicates, and make sure every tag fires exactly once, on exactly the right action.
Custom Looker Studio dashboard tied to your actual business goals. Not sessions and bounce rate. Revenue, leads, ROAS, and whatever else you actually make decisions with.
1-hour handover session plus written documentation. Your team understands what every metric means and how to use the data to make decisions.
The tracking method you use decides how much data you actually keep and how accurate it is. Here's how the three main approaches compare.
GA4 Browser-Side Tracking
The standard setup
The default for most businesses. Tags fire in the user's browser and send data directly to Google. Works fine when configured correctly, but loses data from ad blockers and Safari ITP.
Server-Side Tracking
The privacy-first layer
RecommendedTags fire from your own cloud server instead of the user's browser. Ad blockers can't block it. Safari ITP doesn't affect it. You recover 15-25% of conversion data that browser-side tracking misses entirely.
Legacy Universal Analytics
The sunset platform
Universal Analytics stopped processing data in July 2023. If you haven't migrated properly, you're either running on a broken setup or have no historical data in GA4. Neither is good.
238
Events
12
Conversions
94%
Accuracy
Data processing stopped July 2023. This property is no longer receiving data. Any campaigns relying on UA conversion tracking are operating without measurement.
Most businesses assume their tracking is fine. It isn't. Here's what the research says.
of GA4 properties track conversions correctly
The other 67% have misconfigured events, missing goal completions, or both. Your ad campaigns are likely optimising on bad data.
MeasureSchool, 2024
reduction in wasted ad spend with proper attribution
When you can see which channels are actually converting, you stop wasting money on the ones that aren't. Simple as that.
Google Marketing Platform, 2024
of conversion data recovered with server-side tracking
Safari's Intelligent Tracking Prevention blocks browser-side pixels. Server-side tags bypass this entirely and recover conversions you're currently counting as zero.
Stape.io, 2024
Universal Analytics stopped processing data
GA4 replaced UA over a year ago. A lot of businesses migrated by copy-pasting the tag and haven't set up a single conversion event since.
Google, 2023
Most agencies slap on a GA4 tag and call it done. We go through every tag, trigger, and variable before we change anything.
Delivered within 24 hours
You get a prioritised list of what's wrong and what to fix first. Built around your actual setup, not a template.
Request your free audit arrow_forwardTracking Health
GA4 Configuration
Property settings, data streams, filters
GTM Container Audit
Tags, triggers, variables, naming conventions
Event Validation
Duplicate events, missing parameters, naming
Conversion Setup
All ad platform pixels, deduplication logic
Cross-Domain Tracking
Referral exclusions, linker configuration
Server-Side Readiness
sGTM eligibility, data recovery potential
Reporting & Attribution
Attribution Model
Data-driven vs last-click comparison
UTM Structure
Campaign tagging, naming conventions
Dashboard Review
Existing reports, data accuracy, gaps
E-commerce Tracking
Product impressions, cart, purchase events
Audience Segments
Custom audiences, remarketing lists
Data Privacy
Consent mode, GDPR/CCPA compliance
Analytics setup was a mess. Three versions of GA running, events firing twice, no conversion tracking on key pages. We rebuilt from scratch.
What we did
Full GA4 migration from legacy UA properties
GTM container rebuild with clean naming conventions
Conversion tracking for all ad platforms with deduplication
Custom Looker Studio dashboard for patient acquisition
Maya: Identified 3 duplicate conversion events inflating Google Ads conversions by 40%. Fixed deduplication resolved cost-per-lead discrepancy.
No analytics beyond basic pageviews. Patient journey completely invisible. No idea which channels were driving appointments or which pages were converting.
What we did
GA4 property setup with full event tracking architecture
Event tracking for all patient touchpoints and GBP call tracking
Attribution model for multi-channel patient acquisition
Automated weekly Looker Studio reports for all channels
Maya: Built the complete measurement framework and automated weekly Looker Studio reports for patient acquisition channels.
Data Accuracy
+92%
Events Tracked
156
Time to Results
4 wk
Conversion Accuracy, 8-week view
34% → 94% accuracy
"We had three different GA tags running simultaneously and nobody knew which one was accurate. Percee cleaned the whole thing up in a week, found duplicate conversions that were inflating our Google Ads numbers by 40%, and built us a dashboard we actually use every morning."
Dental Wing
Bangalore · Analytics
"Before Percee, we had no idea how patients were finding us. Zero visibility into which channels drove appointments. They built the entire measurement framework from scratch and now we get a weekly report showing exactly where every patient inquiry came from."
Zam Zam Family Clinic
Lawrenceville, GA
"Our e-commerce tracking was all over the place. Purchase events were double-counting, the Meta pixel was firing on the wrong pages, and our ROAS numbers were completely wrong. Percee rebuilt everything through server-side GTM and the accuracy improvement was immediate."
Swedish Hasbeens
E-Commerce · Analytics
Why most ROAS numbers are wrong, how duplicate conversions inflate them, and what to measure instead.
Real numbers from client campaigns showing why organic spend keeps paying after you stop, and ad spend doesn't.
Multi-touch attribution for clinics: tracking the real patient journey from first search to booked appointment.
If yours isn't here, just email us. We'd rather explain how tracking works than have you guess.
Ask us anything arrow_forwardProbably more than you think. The most common issues we find: events firing multiple times, conversions not being tracked at all, all traffic showing as "direct" because UTM parameters aren't being used, and cross-domain tracking breaking the user journey. The free audit will tell you exactly what's wrong in 24 hours.
If you're spending on paid ads and care about conversion accuracy, yes. Browser-side tracking loses 15-25% of conversion data from ad blockers and Safari ITP. Server-side tracking recovers that data. If your audience skews mobile or iOS-heavy, the gap is even wider. We'll tell you whether it's worth it for your specific situation.
A standard GA4 + GTM setup with conversion tracking takes 1-2 weeks. Server-side adds another week on top of that. Dashboards are usually ready within 48 hours of the tracking going live. The audit itself takes 24 hours. Most agencies haven't sent their first proposal by the time we're done.
Looker Studio dashboards built around what you actually care about: revenue by channel, lead sources, ROAS by campaign, funnel drop-offs. Not the default GA4 overview that nobody opens. They auto-refresh and are shared with your team so everyone sees the same numbers.
Almost always, yes. GTM lets us deploy and manage tags without touching your website code. We configure everything through the container (triggers, variables, custom events) and publish without needing developer access. If there's something that does require code changes, we'll explain why and keep it minimal.
We check 20 things: property config, data stream settings, event tracking, conversion setup, GTM health, cross-domain tracking, referral exclusions, UTM structure, pixel validation, attribution settings, audiences, data retention, consent mode, and server-side readiness. You get a written report with everything ranked by priority.
Depends on what you need. How many platforms, whether server-side makes sense for you, dashboards, ongoing monitoring. The free audit tells us the scope, and we quote based on that. No generic pricing tiers.
Yes. We set up conversion tracking for Google Ads, Meta (Facebook/Instagram), LinkedIn, TikTok, Snapchat, and any other platform you're running campaigns on. The whole point is getting accurate conversion signals into each platform so the bidding algorithms work with real numbers, not inflated or missing ones.
See how we helped Zamzam Family Clinic with tracking & analytics.
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Read more arrow_forwardSend us your property ID and we'll check 20 tracking points in 24 hours. No pitch call. You get a written report of what's working and what isn't.