We run paid campaigns on Google, Meta, and LinkedIn. Every budget is treated like our own, tracked, optimised, and reported against actual business outcomes, not vanity metrics.
$0
0x
$0
$0
|
4.5x
Average ROAS
-38%
Avg. CPA reduction
120+
Campaigns managed
$2M+
Ad spend managed
We handle all three platforms, every ad format, and the full funnel from click to close.
Keyword strategy, ad copy, and Quality Score optimisation. Someone searches for what you sell, your ad shows up first. That's the entire point.
Product feed optimisation, smart bidding, and Performance Max campaign architecture. Your products show up in Shopping, Search, YouTube, and Discovery without managing each one separately.
Prospecting and retargeting on Facebook and Instagram. We build audiences around interests and behaviour, test creative constantly, and match the message to where the buyer is in their journey.
B2B targeting by job title, company size, seniority, and industry. When you need to reach a specific decision-maker, not just any traffic, LinkedIn is the only platform that does it precisely.
Custom audience segments, dynamic product ads, and cart abandonment recovery. The people who visited but didn't buy are your warmest leads. We bring them back.
Landing page A/B testing, form optimisation, heatmap analysis, and funnel diagnostics. You're already paying for the traffic. Making more of it convert is the fastest way to improve your numbers.
We don't just set and forget. Every account gets active hands-on management, every week.
We review your existing account structure, quality scores, wasted spend, and budget allocation. If you don't have an account yet, we benchmark competitors and size up the opportunity first.
New campaign architecture built around intent and funnel stage, not just keywords. We restructure ad groups, rewrite copy, and align bidding strategy to actual business goals.
Weekly bid adjustments, A/B copy testing, audience sculpting, and negative keyword refinement. The same settings don't run for more than a week without us looking at them.
Weekly performance snapshots and monthly deep-dives. Clear attribution, so you know exactly which campaigns drove revenue, not just clicks.
Each platform does something different. We run them together or individually, depending on where your buyers are and what stage they're at.
Google Ads
Capture demand at the moment of search
Google captures demand when someone already knows what they want. Highest purchase intent of any ad platform, which is why CPCs are higher and returns are more predictable.
Meta Ads
Reach people based on who they are
Meta reaches people based on who they are and what they care about, not what they're searching. Good for getting in front of new audiences and bringing back people who already visited your site.
LinkedIn Ads
Target by job title, seniority, company size
LinkedIn lets you target by job title, seniority, company size, and industry. CPL runs higher, but lead quality is significantly better for B2B deals.
dentalwing.co
New Patients Every Month | Dental Wing
15-30 new patients/month. Google Ads built for dental practices. Call tracking, appointment booking, zero guesswork. See exactly where your budget goes.
Dental Marketing Agency, Grow Your Practice
PPC for Dentists | Patient Acquisition Ads
perceedigital
Sponsored
Case Study
4.8x ROAS in 90 days.
How we cut CPA by 40% for a multi-location dental practice, without increasing ad spend.
1,847 likes
perceedigital "We were spending $12k/mo on ads with no idea what was working." Sound familiar? Swipe to see how we fixed it. Full case study link in bio. 👆
View all 89 comments
Dental Wing
4,218 followers · Promoted
Still relying on referrals to fill your dental chairs? We helped 40+ practices add 15-30 new patients/month through targeted Google and Meta campaigns. No long-term contracts. Results in 30 days or we walk.
If you're a practice owner doing $50k+/mo, this is worth 15 minutes of your time.
Free Patient Acquisition Audit
See where your ad spend is leaking
dentalwing.co
Book a free 15-min audit call
Your numbers only mean something compared to industry baselines. Here's what those look like.
Average Google Ads ROAS across industries
Industry average sits at 2-3x. Our client accounts average 4.5x. The difference comes down to tighter targeting, better ad copy, and actually managing bids week to week instead of setting and forgetting.
WordStream, 2024
Meta Ads average CTR, top performers hit 2-3%
The difference between average and top-performing Meta campaigns is almost always creative quality and how well you've sliced your audiences. We test both relentlessly.
WordStream, 2024
LinkedIn CPL higher, but B2B lead quality is 3x better
You pay more per lead on LinkedIn, but the leads close faster and at higher contract values. For B2B companies with a deal size over $5k, LinkedIn almost always wins on ROI.
LinkedIn Internal Data, 2023
Retargeting audiences convert 70% more than cold traffic
People who've already visited your site convert at dramatically higher rates than cold traffic. Most accounts underinvest in retargeting, which is strange because it's usually the cheapest way to get more conversions.
Wishpond, 2024
Most agencies start spending immediately. We start with a full account audit. A big budget with a bad structure just means you lose money faster.
Delivered within 48 hours
You get a wasted spend report, a restructured campaign plan, and clear next steps. Not a generic template. Built for your account.
Request your free ad audit arrow_forwardCampaign Structure
Campaign Hierarchy
Structure, naming, organisation
Ad Group Tightness
Theme relevance, keyword grouping
Keyword Match Types
Broad, phrase, exact distribution
Negative Keyword Coverage
Wasted spend prevention
Budget Allocation Logic
Spend distribution by campaign
Bidding Strategy Review
Manual vs automated, CPA targets
Tracking & Performance
Conversion Tracking Setup
Tags, events, attribution windows
Attribution Model Accuracy
Last click vs data-driven review
Landing Page Relevance
Ad-to-page message match
Quality Score Audit
Ad relevance, CTR, landing page
Audience Segmentation
Targeting layers & exclusions
Competitor Ad Landscape
Auction insights, ad copy analysis
Healthcare PPC is different from e-commerce, which is different from fintech. We know the bid strategies and creative angles that actually work in each one because we've run campaigns there.
Healthcare arrow_forward
Clinics & hospitals
E-Commerce arrow_forward
Retail & DTC brands
Fintech arrow_forward
Finance & payments
Beauty arrow_forward
Lifestyle & wellness
FMCG arrow_forward
Consumer goods
Restaurant arrow_forward
F&B & hospitality
Multi-location dental practice group. Needed a patient acquisition engine that worked across all locations without blowing through budget.
What we did
Google Search campaigns per location + service
LinkedIn ads targeting practice owners for B2B referrals
Call tracking + offline conversion import
Landing page A/B testing per service line
Maya: Optimised bid strategies per location, tracked offline conversions, A/B tested landing pages.
Family medicine practice in Lawrenceville, GA. Google Ads to supplement organic growth and capture urgent care searches.
What we did
Google Search for urgent care keywords
Call-only campaigns for mobile
Geographic bid adjustments for Gwinnett County
Landing page optimisation for appointment booking
Maya: Managed geo-bid adjustments across Gwinnett County and call tracking attribution.
Heritage clog brand selling direct-to-consumer. Needed to scale Meta and Google Shopping without tanking ROAS during seasonal peaks.
What we did
Google Shopping + Performance Max campaigns
Meta prospecting + retargeting funnel
Cart abandonment recovery ads
Seasonal budget scaling strategy
Maya: Scaled budgets across seasonal peaks, tested 40+ creative variants, maintained 3.9× ROAS.
ROAS
4.2x
Avg CPA
$38
Time to Results
3 mo
Conversion Funnel
4.2x ROAS86k
Impr
2.8k
Clicks
168
Leads
47
Booked
CPA
$38
Results in
3 mo
"We'd been throwing money at Google Ads with no real structure. Percee rebuilt our campaigns from scratch, cut our CPA by 40%, and we actually know what each channel is doing now. The weekly reports alone changed how we think about spend."
Dental Wing
Healthcare · PPC
"Our retargeting was basically non-existent before Percee. They set up proper audience segments, built the creative strategy, and our ROAS went from 1.8x to 4.5x in three months. The cart recovery campaigns alone paid for the entire engagement."
Swedish Hasbeens
E-Commerce · PPC
"We went from zero online bookings to 25+ new patient appointments a month, all from Google Ads. The call tracking they set up means we know exactly which campaigns are filling our schedule. Worth every penny."
Zam Zam Family Clinic
Healthcare · PPC
The difference between ROAS and real profitability, and why most advertisers are measuring the wrong thing.
Budget decisions that separate good ad accounts from great ones. When more spend helps, and when it just inflates your CPA.
How Quality Score optimization lowers your CPC, improves your ad position, and stretches your budget further than any bidding trick.
If yours isn't here, just email us. We'd rather explain how this works than have you guess.
Ask us anything arrow_forwardIt depends entirely on your industry, competition level, and growth targets. During the audit, we model expected returns at different spend levels so you can see exactly what each budget tier gets you. We'll recommend a starting point based on your goals, not a one-size-fits-all minimum.
Faster than SEO. You can have traffic within 24 hours. But optimised results, good ROAS, low CPA, take 4-8 weeks of testing and refinement. We don't just turn ads on and walk away.
We manage everything, budget allocation, bidding, creative, landing pages. You approve the budget. We handle the rest and report weekly on how it's being spent.
Depends on your margins. A 3x ROAS might be great for a SaaS company with 80% margins but terrible for a retailer at 20%. We set ROAS targets based on your actual unit economics, not arbitrary benchmarks.
Yes. Ad creative testing is part of the service. We also build and test landing pages because sending paid traffic to your homepage is one of the fastest ways to waste money.
That's where we start. We'll review your account structure, Quality Scores, wasted spend, and conversion tracking for free. Most accounts we audit have 20-35% of budget going to waste.
Depends on where your customers are and what you're selling. Google for high-intent search demand. Meta for visual products and retargeting. LinkedIn for B2B with specific job titles. We'll recommend the right mix after understanding your business.
Weekly snapshots with spend, CPA, ROAS, and conversion data by campaign. Monthly deep-dives with insights and recommendations. Plus a live dashboard you can check anytime. Every penny is accounted for.
See how we helped Zamzam Family Clinic with PPC advertising.
Read more arrow_forwardSee how we helped Caregivers Home Health with PPC advertising.
Read more arrow_forwardSee how we helped Dental Wing with PPC advertising.
Read more arrow_forwardSend us read-only access and we'll tell you exactly what's working, what's wasted, and what to fix. No obligation, no sales deck.