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Where We Work
UAE
Dubai  ·  Abu Dhabi
India
Mumbai  ·  Bangalore  ·  Hyderabad
United States
Dallas  ·  Austin  ·  Atlanta
Europe
Paris
Hospitality & Travel

Fill Rooms.
Own Your Guests.
Cut the Commission.

OTAs take 15-25% of every booking and own the guest relationship. We fix both, direct booking growth and guest retention built for hotels, resorts, and experience brands.

OTA Commission Saved
AED 280K/yr
Revenue Intelligence
Direct Bookings · RevPAR · Guest Retention
4 properties live
54%
Direct Bookings
↑36pts vs. 18% prior
AED 847
RevPAR
↑23% YoY
34%
Return Guests
↑12pts vs. 22% prior
Booking Source Breakdown, This Month
Direct (owned)
54% of bookings 0% commission
Google Hotel Ads
31% of bookings 2.4× ROAS
OTA (residual)
15% of bookings 18% commission
Google Hotel Ads · Dubai campaign
AED 12,400 spend
2.4× ROAS
Direct Booking · No Commission
Deluxe Suite, 3 nights
Saved: AED 410 vs. OTA ✓ Confirmed
54%
Direct booking rate achieved
AED 280K
OTA commission saved annually
34%
Return guest rate achieved
23%
RevPAR increase avg
What We Do

Every part of the problem. One team.

Google Hotel Ads, direct booking websites, post-stay retention, WhatsApp re-engagement, review management, and experience content. We don't hand you off to specialists. We run it all.

Google Hotel Ads & Direct Booking Website

Google Hotel Ads placement, rate parity management, direct booking engine optimisation, and a high-converting property website, so guests who find you on Google book with you directly, not through Booking.com.

Google Hotel Ads
Rate parity, placement
Booking Engine
Direct, commission-free
Property Website
Conversion-optimised

Post-Stay Retention Sequences

Automated post-stay email flows, thank you, review request, return offer, timed for peak satisfaction. Guests who leave happy and return directly are the highest-margin segment you have.

WhatsApp Guest Re-engagement

Personalised WhatsApp messages to past guests, seasonal offers, anniversary stays, loyalty rewards. In UAE and India, WhatsApp open rates exceed 85%. It's the most direct channel you have to your owned guest list.

Review Management

Google, TripAdvisor, and Booking.com review monitoring, response management, and proactive review generation from happy guests, so your star rating works as a marketing channel, not just a reputation measure.

Experience Content Marketing

Local experience guides, destination content, Instagram-ready photography, and creator partnerships that bring discovery-phase travellers to your property website before they open an OTA. Content that ranks on Google and converts.

Hotel SEO & Local Search

Google Business Profile optimisation, local SEO for "hotels near [landmark]" queries, and structured data markup, so guests searching locally find your direct booking page before Booking.com takes the click.

Guest Lifecycle

We own every stage of the guest journey.

01 · Discovers

Found on Google & Search

Hotel SEO, Google Hotel Ads, experience content, and local search: you appear before OTAs when someone searches for a stay in your destination.

02 · Evaluates

Reviews & Photos Convert

Strong TripAdvisor and Google ratings, property photography, and video walkthroughs turn researchers into direct bookers before they click to Booking.com.

03 · Books Direct

Commission-Free Booking

A fast, mobile-optimised direct booking engine with best-rate guarantee, saving 18% commission per room on every booking that comes through your own site.

04 · Nurtured

Post-Stay Sequences

Automated thank-you emails, review requests, and return booking offers, timed for the peak of post-stay satisfaction. Retention costs 5× less than re-acquisition.

05 · Returns & Refers

Loyalty & Word of Mouth

WhatsApp re-engagement, anniversary offers, loyalty perks, and review programmes that turn one-time guests into repeat direct bookers and vocal advocates.

Proprietary Software

Revenue Intelligence. One platform. Every layer of your property.

Most hotels manage their digital presence across five different systems, a PMS, a Booking.com extranet, a TripAdvisor dashboard, a Google Business profile, and a spreadsheet for tracking direct bookings. Nothing talks to each other. Revenue is guessed, not measured. We built one platform that connects all of it.

Request a demo
Direct Booking Monitor
Google Hotel Ads, website, booking engine, unified view
OTA Commission Tracker
Booking.com, Expedia, Airbnb, fee visibility per booking
RevPAR Intelligence
Occupancy, ADR, RevPAR, all in one dashboard
Guest CRM & Segments
Stay history, LTV, return booking triggers
Review Platform Hub
TripAdvisor, Google, Booking.com, unified monitor
WhatsApp Guest Sequences
Automated re-engagement, offers, return nudges
Channel-Level Analytics
Revenue, margin, ROAS per booking source
Hospitality Verticals

Every property type. One partner.

01

Boutique & Lifestyle Hotels

Independent boutique hotels in Dubai, Mumbai, and US cities where design and experience differentiate, but OTA listings flatten that story. Direct booking websites, Google Hotel Ads, and experience content let the property speak for itself.

Direct bookings Google Hotel Ads Experience content
02

Heritage & Palace Properties

Rajasthan havelis, heritage palaces, and historic properties across India where the story is the product. Storytelling content, domestic and international SEO, and WhatsApp guest journeys that make the heritage feel personal.

Heritage storytelling India SEO WhatsApp journeys
03

Independent Inns & B&Bs

US and UK independent inns where Airbnb and Booking.com take 18%+ on every booking. Local SEO, direct booking conversion, and post-stay email flows that build repeat guests over Airbnb dependence. Return rate is the metric that matters most.

Local SEO Return guest rate Email flows
04

Tour Operators

Dubai desert tours, Rajasthan cultural experiences, and US adventure operators where the content, not the commission structure, wins the booking. Google Ads for high-intent travellers, experience content for discovery, and review systems for conversion.

Experience content Google Ads Reviews
05

Urban Business Hotels

Business hotels in Dubai DIFC, Mumbai BKC, and US city centres where corporate bookers and travel managers search on brand and location terms. Google Hotel Ads, corporate direct booking programmes, and LinkedIn B2B targeting for volume accounts.

Corporate direct LinkedIn B2B Hotel Ads
06

Resorts & Wellness Retreats

Spa resorts, yoga retreats, and wellness properties in Ras Al Khaimah, Goa, and the US where the guest's aspiration drives the booking decision. Aspirational content marketing, Meta and Instagram ads, and influencer partnerships that match the retreat experience.

Aspirational content Meta & Instagram Influencer
Problems We Fix

The six reasons hotels leak margin.

01

OTA Commission Dependency

Booking.com and Expedia charge 18-25% per booking. For a 50-room hotel averaging AED 800/night at 70% occupancy, that's AED 200,000+ in commissions paid annually to platforms that own your guest data and can de-rank your listing overnight.

We build your direct booking channel in parallel, Google Hotel Ads, a conversion-optimised booking engine, and a retention system that shifts repeat guests off OTAs within 12 months.

02

No Guest Retention System

Guests who book through an OTA are the platform's guests, not yours. You have no email, no phone number, and no way to bring them back directly. Every return booking goes through the same commission structure as the first. That cycle never breaks on its own.

We build a post-stay email and WhatsApp sequence that captures every direct booking guest, nurtures them post-stay, and converts them into return direct bookers. Our clients average a 34% return guest rate within 18 months.

03

Invisible on Google Direct Search

When someone searches "boutique hotel Dubai Marina, " your property's own website rarely appears above Booking.com and TripAdvisor. The traveller finds you through an OTA, and you pay 18-25% for the privilege of being discovered in your own market.

Hotel SEO, Google Hotel Ads, local search optimisation, and Google Business Profile management, so your direct website appears before OTAs for every relevant search term in your destination.

04

Review Scores Lagging

A TripAdvisor score of 4.1 vs 4.6 translates directly into OTA ranking position and booking conversion. Most hotels get great reviews privately (through check-out conversations) but poor review volume publicly, because no system captures that satisfaction at the right moment.

Automated post-checkout review requests timed for 24-48 hours after departure, when satisfaction is highest. We've moved properties from 4.1 to 4.7 on TripAdvisor within 6 months.

05

Dated Website That Doesn't Convert

A guest who finds your hotel on Google, clicks to your website, and then books on Booking.com because your site takes 6 seconds to load, looks like it was built in 2016, or has a confusing booking flow: that's pure commission waste. The website is the conversion problem.

A fast, mobile-first property website with an integrated booking engine, best-rate guarantee, photo-led design, and clear direct booking incentive, built to convert the traffic your OTA listing is already generating.

06

No Content Programme

OTAs rank higher than your own website in part because they have thousands of pages of content about your destination. The only way to compete organically is to become the content authority on your local area, guides, experiences, neighbourhood stories that rank and convert.

We build the destination content programme that puts your property website above OTAs for experiential searches, "best rooftop pools in Dubai, " "heritage hotel Jaipur, " "New England autumn foliage stays", the searches that start journeys, not just transactions.

Client Results

Real numbers. Anonymised clients.

All data from active client accounts. Names withheld at client request.

Dubai, UAE
Downtown boutique hotel (42 rooms)
OTA dependency
82%
46%
Direct booking rate
18%
54%
Annual commission saved
AED 280K
RevPAR increase
+36%
Rajasthan, India
Heritage palace property (28 rooms)
OTA dependency
91%
53%
Annual commission saved
₹42L
TripAdvisor rating
4.1 stars
4.8 stars
WhatsApp return rate
38% direct return
New England, USA
Independent inn group (3 properties)
Return guest rate
11%
34%
RevPAR increase
+23%
Direct booking share
21%
47%
Annual Airbnb commission saved
$94,000
Case Study Deep-Dive

Downtown Dubai Boutique Hotel, From 82% OTA Dependent to 46% in 14 Months

A 42-room boutique hotel in Downtown Dubai was generating AED 1.2M/year in room revenue, but 82% flowed through Booking.com and Expedia. They had no direct booking website, no guest email list, and no way to re-market to past guests. OTA commissions alone were consuming AED 280,000+ per year. A single algorithm change on Booking.com had already suppressed their ranking for three months, costing AED 120,000 in lost revenue.

We launched Google Hotel Ads, built a fast direct booking website with an integrated engine, ran a full Google Business Profile overhaul, and deployed a post-stay email and WhatsApp retention sequence. 14 months later, direct bookings reached 54% and OTA dependency dropped to 46%.

OTA Dependency
46%
from 82% at start
↓ 36-point reduction
Commission Saved
AED 280K
per year saved
↑ direct margin gain
Direct Rate
54%
from 18% at start
+36-point gain
RevPAR
AED 847
from AED 621
↑ 36% RevPAR increase
Timeline
14 months
Room types
42 rooms, 6 types
Net margin gain
AED 23,000/mo
Where We Operate

Hospitality markets we know cold.

UAE
Dubai · Abu Dhabi · Ras Al Khaimah
  • Booking.com 18-22% commission
  • Arabic & English guest journeys
  • WhatsApp primary guest channel
  • High ADR leisure & business mix
India
Rajasthan · Goa · Kerala · Mumbai
  • MakeMyTrip, Booking.com, Airbnb
  • Heritage & boutique property focus
  • UPI-native direct booking flows
  • WhatsApp & Hindi-English content
United States
New England · Southeast · Pacific Northwest
  • Airbnb 3%, OTA 15-25% commission
  • Independent inns, B&Bs, boutique
  • Review-driven decision culture
  • Email retention outperforms social
Insights

Read the research. Then call us.

FAQ

Questions hospitality brands always ask first.

If yours isn't here, email us.

Ask us anything arrow_forward
You need OTAs for discovery, but you're paying 18-25% commission every time they deliver a booking. A direct booking website with an integrated booking engine lets you capture the same guests without the fee on return visits. More critically, OTAs own the guest data. Without a direct channel, you have no email list, no CRM, and no way to re-engage past guests without paying OTA commission again. The direct website breaks that cycle.
The approach is to build around OTAs, not compete with them. You can't offer lower rates on your own site (rate parity clauses), but you can offer exclusive perks, free room upgrades, late checkout, breakfast included, only available when booking direct. Post-stay retention handles the rest: a WhatsApp or email sequence sent after checkout, offering a return-stay discount exclusively for direct booking. Repeat guests shift channels over time, without triggering OTA penalties.
Google Hotel Ads shows your live room rates and availability directly in Google Search and Google Maps, alongside Booking.com and Expedia. When a traveller searches for your hotel or hotels in your area, your direct rate appears as one of the booking options. Clicking goes straight to your booking engine, bypassing OTA commission entirely. It's the most cost-effective paid channel for hotels because you only pay when someone clicks through to book directly with you.
Google Hotel Ads typically show results within 30-60 days of launch. SEO compounds over 6-12 months. Post-stay retention and WhatsApp sequences start building the return guest pipeline from month 2 onwards, with the compounding effect kicking in at month 6-8 as the guest list grows. Most of our hotel clients see a measurable shift in direct booking share by month 4, and a significant structural change in the OTA/direct split by month 12-14.
Yes, and in some ways smaller, independent properties benefit more. A boutique hotel or B&B with 20 rooms and strong character has a story to tell that larger chains can't replicate. SEO, Google Hotel Ads, and content marketing have asymmetric returns for distinctive properties: you're competing on authenticity, not budget. We've helped properties with modest budgets achieve structural shifts in direct bookings because story differentiation creates content and SEO advantages that ad spend alone can't match.
All WhatsApp sequences are sent through the official WhatsApp Business API, not grey-market bulk senders. Guests opt in at the point of direct booking (or via post-stay email). In UAE, TRA compliance applies; in India, TRAI's DLT registration is required for transactional and promotional messages. We handle the registration, template approval, and message flows, so you get the engagement benefit without the compliance risk. Open rates average 78-85% in these markets, making it the most effective retention channel we use.
Yes. Review management is built into every hospitality retainer. Your TripAdvisor and Google ratings directly affect both OTA ranking and direct search visibility, so we treat review volume and score as a core marketing metric. We build automated post-checkout review request flows, manage public responses to all reviews (positive and negative), and monitor for review spikes or reputation issues. Most clients see their rating improve by 0.4-0.7 stars within 6 months.
Retainers are scoped around your property's specific gaps. A typical hotel retainer covers Google Hotel Ads management, hotel SEO and local search, post-stay email and WhatsApp retention sequences, review management, and monthly performance reporting. A direct booking website is either scoped as a one-time build (if you don't have one) or optimised as part of the retainer. Creative, photography, experience content, destination guides, is scoped separately or included in larger retainers. If it doesn't directly affect direct booking rate, RevPAR, or guest return rate, it's not in scope.
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