Percee runs the local SEO, Google Ads, and reputation work that gets home service businesses to the top of search, and keeps them there. Less wasted spend. More jobs booked.
Local SEO, Google LSA, reputation management, seasonal campaigns, mobile-first websites. No hand-offs to specialists. One team, everything in-house.
When someone searches for your service in your area, you need to show up in the top three results. Full Google Business Profile setup, local citation building, service-area pages, and map pack ranking, so you're the name they see before they ever look at a competitor.
Google's pay-per-lead format for home services. We set up and manage your LSA profile, get your review score where it needs to be for badge eligibility, and handle the verification process. The Google Guaranteed badge sits above everything else on the search page, and for homeowners letting a stranger into their home, it matters.
In home services, a 4.2 rating versus a 4.8 rating is the difference between the phone ringing and it not. We set up the post-job review request workflow, write responses, and deal with the bad ones, so your rating does some of the selling before anyone even picks up the phone.
HVAC peaks in summer. Landscaping picks up in spring. Pest control spikes before monsoon. Demand in home services follows a predictable pattern, and your ad spend should too. We build and run campaigns timed to your busy season, not spread flat across the whole year.
A fast, mobile-first website with a quote request or booking form that actually works at 11pm when a pipe bursts. Most home service websites lose 60% of leads to a slow load or a buried phone number. We fix that.
Before/after photos, job site videos, crew introductions, and customer testimonials that give someone a reason to trust you before they call. In home services, the content that works isn't polished or aspirational, it's real and specific.
"Emergency plumber near me." "HVAC repair Dubai." "House cleaning Bangalore." High-intent, location-specific searches. You're either in the top 3 or the lead goes elsewhere.
Once they find you, they spend about 90 seconds checking reviews, scanning before/after photos, and deciding if you're someone they'd let into their home. That 90 seconds is where most businesses lose the job.
The moment they decide to reach out. A click-to-call, a quick quote form, a WhatsApp tap. Any friction here, a slow page, a buried number, loses a lead you already paid to get.
Booking confirmation, a reminder before the job, follow-up after it's done. How that experience goes determines whether they call you again next time, and whether their neighbours hear about you.
A neighbour's recommendation still converts better than any ad. A post-job review request, a referral nudge, and a strong rating all feed each other over time, that's how the best home service businesses keep growing without increasing ad spend.
Most home service businesses track leads in a notebook or a WhatsApp thread. They don't know which ad drove which job, what their close rate is by service type, or whether their reviews are growing or stalling. We built one dashboard that ties all of it together.
Request a demoEmergency and scheduled plumbing, AC maintenance, HVAC installation. These are the searches with the most urgency online, someone needs help now. Local SEO for emergency terms, Google LSA for top-of-page presence, and a review system that removes doubt before they call.
Residential and commercial cleaning, deep cleans, move-in and move-out. Trust and consistency win this category. Before/after content, repeat customer follow-up, and a referral system that turns one booking into five.
Licensed electricians and handyman services. For someone with an electrical fault at home, the Google Guaranteed badge and a strong review count are what decide who they call. LSA setup, review management, and a mobile-first site that captures emergency enquiries at any hour.
Lawn care, landscaping, garden maintenance. Seasonal and very visual, the kind of work where a good before/after photo closes the deal. Campaigns timed to spring and autumn peaks, and a review system that builds a waitlist before the busy season starts.
Kitchen and bathroom renovation, interior fit-out, home improvement. High-value jobs with a longer buying cycle, people research for weeks before they contact anyone. SEO for project-type searches, portfolio content that shows the work, and a consultation funnel that converts browsers into booked calls.
Pest control, pool maintenance, home security, and other specialty services. Demand spikes are predictable and prepayment models hold up well here. Seasonal Google Ads, pre-season email campaigns, and reviews that establish you as the name people already know.
Someone in your area searches for your service. You're not in the map pack. The three businesses that are get 80% of the clicks. If you're not in the top 3, that search might as well not exist for you.
Full Google Business Profile rebuild, local citation work, a steady review volume programme, and service-area pages, all focused on getting you into the map pack for the searches that actually make you money.
You're getting enquiries, but wrong location, wrong job size, price shoppers who never book. Bad leads waste your time faster than having no leads at all.
Tightly localised campaigns with negative keyword lists, service-type exclusions, and landing pages built for each service, so the people who contact you are already qualified.
You do great work, but you have 12 Google reviews and your competitor has 340. In home services, review count and how recent they are matter more than almost anything else when someone's deciding who to call.
Automated review requests via SMS and WhatsApp, sent right after a completed job when the customer is most satisfied. We've moved clients from 4.1 to 4.8 stars in under 6 months.
Overwhelmed in summer, quiet in winter, or the other way around. But marketing spend stays flat all year, so you're paying full price for ads when you're already booked and spending too little when you need the leads most.
A campaign calendar that front-loads spend before peak season, so you're fully booked by the time your busy period starts, not chasing leads once it's already underway.
A customer you've already served is far easier to sell to than a new one. But most home service businesses have no follow-up system, so past customers just call whoever comes up first the next time they need something done.
Post-job email and WhatsApp sequences, maintenance reminders, seasonal prompts, loyalty offers, that keep you in front of past customers before they start looking for someone else.
A pipe bursts at 11pm. They Google "emergency plumber near me, " find your site, and can't locate your phone number in 3 seconds. That lead goes to whoever makes it easiest to get in touch.
A mobile-first site with click-to-call in the header, a fast quote form that works on 3G, and a WhatsApp button, so you catch emergency enquiries at any hour, on any connection.
All figures from active client accounts. Names kept private at their request.
A Dubai AC maintenance and installation company was pulling 12 leads a month from Google. 3.8-star rating, no Google Business Profile strategy, spending AED 180 per lead on Search Ads with no LSA presence. Their competitors owned all three map pack spots for the searches that mattered, "AC repair Dubai, " "HVAC maintenance near me, " "emergency AC Dubai."
We rebuilt their Google Business Profile, ran a full local citation programme, set up a WhatsApp-based post-job review request system, activated Google LSA with verification and badge setup, and rebuilt service-area pages for ten Dubai neighbourhoods. Nine months in: #1 map pack position on their main search terms, 94 leads a month, cost-per-lead down from AED 180 to AED 31.
If yours isn't here, just email us.
Ask us anything arrow_forwardTell us your trade and your service area. We'll show you exactly what we'd do and what it's likely to produce.
