Wellness brands make or lose money on retention. We build the WhatsApp sequences, content strategy, and compliant ads that keep members past month 3.
VitalFlow Fitness
● Automated sequence active
68% trial-to-paid
Automated 7-day sequence
Member Lifetime Value
Before
£380
After
£1,178
68%
Trial-to-paid lift
3.1×
Member LTV increase
54%
Lower CPM on Meta
4.8★
Avg community rating
Paid acquisition, retention marketing, compliance content, AI automation. Everything maps to the four numbers that actually move the needle: trial conversion, churn rate, referral rate, and LTV.
We build the WhatsApp, SMS and email sequences that turn free-trial users into paying members, personalised by behaviour, timed to the moment that matters, and compliant by default.
Meta, Google and TikTok all have restrictions on wellness claims. We write ad copy and build landing pages that convert hard, without triggering disapprovals or getting your account flagged.
Transformation content, UGC frameworks, challenge campaigns and community management that build the social proof your brand needs to convert cold audiences.
Gyms win on "near me" searches. Supplement brands win on ingredient-level queries. We build the content and technical architecture to own both, organically.
The average gym loses 30% of members in month 3. We identify churn signals early, declining logins, skipped classes, ignored emails, and trigger personalised win-back flows before members cancel.
In wellness, trust is everything. We build the systems to collect authentic reviews, respond at scale, and turn your star rating into a conversion asset, not an afterthought.
Most agencies stop at acquisition. The real money in wellness is what happens after sign-up, and that's where most of our work actually goes.
Paid and organic channels built around wellness-specific intent signals and compliance guardrails.
Automated WhatsApp / SMS sequences that coach, motivate and sell, without feeling like a sales pitch.
Urgency-driven upgrade flows timed to peak engagement moments, with social proof embedded throughout.
Monthly engagement campaigns, milestone celebrations, and churn-signal detection that fires before a member decides to leave.
Structured referral programmes that turn your happiest members into a steady source of warm, pre-sold leads.
AI Conversation Engine
Handles enquiries, qualifies intent, routes to human when needed
WhatsApp + SMS Layer
Personalised sequences via Business API, Day 0 to Day 7
Email Retention Flows
Monthly engagement, milestone, win-back, and pause-vs-cancel
Churn Signal Dashboard
Real-time alerts when engagement dips below threshold
Review Collection System
Post-session review requests timed to peak satisfaction moments
68%
Trial convert
22%
Churn saved
4.8★
Avg rating
Most member drop-off happens on evenings and weekends, when no one is watching the dashboard. Our AI nurture stack monitors engagement 24/7, triggers personalised interventions, and flags humans when a conversation needs real attention.
Works on WhatsApp, SMS and email simultaneously
Meet members on the channel they actually check, not just the one you prefer to send from.
Personalised by activity, not by segment
Every message adapts to what that specific member has (or hasn't) done in the last 48 hours.
Integrates with Mindbody, Glofox, Mariana Tek and more
No data exports or manual syncs. The system pulls signals directly from your booking platform.
A gym and a spa have completely different conversion levers. A supplement brand runs under different ad rules than a mental health platform. We adapt the strategy, not just the branding.
From boutique studios to multi-site operators, we run the paid campaigns, trial conversion flows, and referral programmes that fill your membership tiers and reduce churn.
Luxury wellness demands high-trust marketing. We build the content, reputation systems, and booking-focused campaigns that attract premium clients who book repeat treatments.
Supplement brands face strict ad restrictions on health claims. We write compliant copy that still converts, pair it with ingredient-level SEO, and build the email flows that drive subscription revenue.
Sensitive, stigma-aware marketing that drives enquiries without exploiting vulnerability. We handle HIPAA-adjacent copy guidelines, therapeutic disclaimers, and the educational content that builds referral trust.
A category where anonymity and trust are non-negotiable. We build campaigns that are platform-compliant, destigmatising in tone, and structured to convert a privacy-first audience without exposing personal data.
We've worked across the wellness spectrum, from recovery clinics to breathwork studios to longevity brands. If you're in the business of making people feel better, we want to talk.
Let's talk arrow_forwardMost free-trial users ghost before the conversion window even opens. They signed up with intent, then life got in the way and there was no nudge to bring them back.
Behavioural WhatsApp sequences that fire on inactivity, celebrate small wins, and reframe the cost of stopping, all within the first 48 hours of silence.
Wellness and health claims trigger Meta's policy filters constantly, even when the claims are completely true. Most agencies don't understand the policy well enough to write around it.
A compliance-first copywriting process that swaps out prohibited language, routes around sensitive category restrictions, and builds a creative library that runs without interruption.
Posting stock-photo motivational quotes once a day doesn't build community. It builds a ghost following that never books, never refers, and never becomes a paying member.
UGC-first content strategy built on real member transformations, challenge mechanics, and community content that the algorithm favours because actual people interact with it.
Most wellness brands have this gap: members who survive the trial love the first eight weeks, then quietly cancel around month 3 when the novelty wears off and progress plateaus.
A month-2 intervention campaign, new goals, new challenge, personal progress review, that resets motivation before the decline becomes a cancellation.
Members love the product but rarely tell their friends, because there's no system asking them to, at the right moment, with the right incentive already built in.
Automated referral triggers that fire at peak satisfaction moments, after a personal best, after a positive review, with a shareable link and dual-sided incentive built in.
Potential members search "yoga studio near me" or "gym in [city]" and find a competitor with 200 more Google reviews and a better-optimised listing. Your gym doesn't even appear in the map pack.
Full Google Business Profile optimisation, automated review collection at post-session, and a local SEO content cluster targeting every neighbourhood you serve.
Actual outcomes from real client campaigns, not projections or industry benchmarks.
Boutique Fitness Studio
Dubai · 3-month engagement
"We'd tried three agencies. Percee was the first to actually fix trial drop-off rather than just send more traffic."
Supplement DTC Brand
US + UK · 6-month engagement
"The compliance-safe creative library they built means we haven't had a Meta disapproval in four months. That alone pays for the retainer."
Luxury Spa Group
Mumbai · 4-month engagement
"We went from almost no repeat bookings to a proper retention programme. The automated post-visit flow is now our biggest revenue channel."
A D2C wellness subscription brand targeting working caregivers, a high-stress, high-churn demographic. They had a solid product and terrible retention. Here's what we changed.
18%
Trial-to-paid conversion
41%
Month-2 churn rate
$218
Average member LTV
2.1%
Referral rate
$53
Cost per paid conversion
71%
Trial-to-paid conversion
9%
Month-2 churn rate
$847
Average member LTV
11.4%
Referral rate
$11
Cost per paid conversion
90-day engagement across WhatsApp automation, Meta ads overhaul, and retention email stack. No ad spend increase, same budget, different strategy.
The original email-only sequence had a 12% open rate. We moved to WhatsApp-first, rewrote every message around the caregiver identity ("you always put others first, this is your 7 minutes"), and added a Day-4 progress review that tripled completion rates.
A churn-signal dashboard detected members who hadn't engaged in 5+ days. Before they hit the cancel button, an automated message offered a 2-week pause with a personal check-in. 38% of at-risk members took the pause instead of cancelling.
The original ads made direct stress-relief claims that triggered Meta's health and wellness restrictions. We rebuilt the creative library around social proof and lifestyle outcomes, cutting CPM by 54% while actually improving click-through rate.
A WhatsApp message fires 48 hours after a positive review, when happiness is highest. It offers a dual reward (one month free for them and a friend), and links to a pre-filled referral message they can forward in one tap.
Each market has its own platform rules, different sensitivities around health messaging, and different CPMs. We've run campaigns in all four.
Dubai and Abu Dhabi have the highest wellness spend per capita in the region. We navigate local platform nuances, Arabic-language creative, and health authority ad rules.
A mature fitness market with a competitive studio landscape and strict ASA advertising guidelines on health claims. We know what claims clear and what doesn't.
Booming premium wellness sector across Mumbai, Bangalore and Delhi. We handle regional language variations, hyperlocal targeting, and a digital-first consumer who compares heavily before committing.
FTC guidelines on wellness claims, HIPAA-adjacent considerations for therapy and mental health brands, and the most competitive paid media landscape in the world. We work in it daily.
If yours isn't here, email us. We'd rather explain it than have you guess.
Ask us anything arrow_forwardMeta's health ad policies are vague and inconsistently applied. Here's what actually gets accounts restricted, what...
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Read more arrow_forwardMost wellness businesses lose 60% of their trial members before they ever pay. Here's the exact 7-day automated...
Read more arrow_forwardSend us your trial conversion rate and we'll show you exactly where members drop off and what a realistic 60-day improvement looks like. No cost, no strings, just a clear-eyed assessment.