Company
About Us
Who we are and how we work
Careers
Hiring
Join a fully remote global team
Contact
Get in touch or request an audit
Where We Work
UAE
Dubai  ·  Abu Dhabi
India
Mumbai  ·  Bangalore  ·  Hyderabad
United States
Dallas  ·  Austin  ·  Atlanta
Europe
Paris
FMCG & Consumer Brands

Grow the Brand.
Own the Shelf.
Win D2C.

Platform commissions take 15-25% of every Noon or Amazon sale. Your digital shelf is invisible when it matters. Consumers who buy once never buy again. We fix all three, brand building, retail media, D2C commerce, and paid acquisition built specifically for consumer goods brands.

Platform savings
AED 43,000/mo
Brand Console
Shelf & D2C Intelligence
Live
91/100
Digital Shelf Score
23.4%
Share of Voice
AED 284K
D2C Revenue/mo
Top SKUs, This Week
🧴
Moisturiser SPF 50
AED 94K
🥤
Protein Shake 1kg
AED 67K
🧹
Multi-Surface Spray 500ml
AED 41K
Noon Order
3× Moisturiser SPF 50, Shipped ✓
38%
Platform dependency cut
4.2×
D2C revenue growth
91
Avg digital shelf score
67K
AED/mo direct revenue added
What We Do

Every part of the problem. One team.

Digital shelf, retail media, D2C commerce, paid acquisition, brand creative, influencer. We don't hand you off to specialists. We run it all.

Brand Console

Digital shelf monitoring, retail media management, D2C analytics, SKU-level attribution, and competitive share of voice, built as one platform, not bolted together from five tools.

Shelf Monitoring
Noon, Amazon, Carrefour
Retail Media
Sponsored, display, search
D2C Analytics
SKU attribution, LTV

Retail Media & Digital Shelf

Sponsored product ads on Noon and Amazon, listing optimisation, A+ content, and share of search monitoring, so you own the shelf when shoppers search your category.

D2C Website & Commerce

A commission-free Shopify or custom D2C store built for conversion, subscription flows, bundle logic, loyalty, and post-purchase retention. Every order through your site saves 15-25% in platform fees.

Paid Acquisition

Google Shopping, Meta, TikTok, and programmatic campaigns built around purchase intent, not vanity reach. Every dirham targeted at shoppers in your category who are ready to buy.

Brand & Creative Studio

FMCG creative that sells, lifestyle photography, UGC-style video, A+ content, packaging mockups, and social ads that stop the scroll and drive add-to-cart. Average creative refresh cycle: every 6 weeks to prevent ad fatigue.

Influencer & Social Proof

Micro-influencer campaigns, review generation on marketplaces, and UGC creator briefs that build the social proof your D2C and retail listings need to convert.

Buyer Lifecycle

We own every stage of the consumer journey.

01 · Discovers

Found on Shelf & Search

SEO, Google Shopping, retail search ads, and digital shelf optimisation, you appear at the top when someone searches your category.

02 · Evaluates on Shelf

Reviews & A+ Content Convert

Strong listing content, reviews, and influencer-generated social proof turn browsers into buyers before they click away to a competitor.

03 · Converts Direct

D2C Purchase, No Commission

Retargeting and brand search campaigns drive repeat buyers to your D2C store, saving the 15-25% platform fee on every future order.

04 · Referred & Rewarded

Loyalty & Referral Loops

Subscription nudges, loyalty points, referral programmes, and win-back sequences for customers who haven't purchased in 60+ days.

05 · Reviews & Repurchases

UGC & Marketplace Reviews

Post-purchase review requests timed for peak satisfaction. Happy buyers become verified reviews on Noon and Amazon. Reviews become new conversions.

Proprietary Software

Brand Console. One platform. Every layer of your brand.

Most FMCG brands manage their digital shelf on five different dashboards, a Noon seller portal, an Amazon account, a Shopify backend, a Meta Ads Manager, and a spreadsheet for influencer tracking. The data doesn't talk to each other. Performance is guessed, not measured. We built one platform that connects all of it.

Request a demo
Digital Shelf Monitor
Noon, Amazon, Carrefour, all in one view
Retail Media Management
Sponsored ads, ROAS tracking, bid automation
D2C Store & Commerce
Shopify, subscriptions, bundle logic
Customer CRM & Segments
Purchase history, LTV, repurchase flows
Influencer & UGC Tracker
Creator briefs, content approval, ROI
Marketplace Review Hub
Noon, Amazon, Google, unified monitor
SKU-Level Analytics
Revenue, ROAS, margin per product
FMCG Verticals

Every category. One partner.

01

Food & Beverage

Ambient and chilled F&B brands navigating Carrefour shelf placement, Noon marketplace ranking, and D2C subscription models. Category search dominance and trial-to-repeat conversion are the primary levers.

Retail media Subscription Sampling
02

Personal Care

Skincare, haircare, and beauty brands where UGC, influencer trust, and A+ content decide the purchase. A D2C channel cuts the marketplace commission on repeat orders and opens subscription revenue that retailers can't touch.

Influencer UGC A+ content D2C
03

Household Products

Cleaning, laundry, and home care brands competing on price, availability, and reviews. Winning the sponsored slot on Noon or Amazon is often the entire battle, we build the infrastructure to win it at scale.

Price strategy Review gen Sponsored
04

Health & Supplements

Sports nutrition, vitamins, and wellness brands where ad compliance, trust-building content, and subscriptions determine long-term margins. A D2C channel also reduces regulatory ad risk, marketplace platforms restrict health claims in ways your own site doesn't.

Compliance ads Subscription Trust content
05

Baby & Kids

Parents do more research before buying baby products than almost any other category. Verified reviews, safety-first creative, and parent creator partnerships are what move the needle. Ad compliance here isn't optional, we build it in from the start.

Parent influencers Reviews Safety content
06

Pet Care

Pet owners research obsessively before they buy and then buy the same product for years. Strong listing content, vet-endorsed reviews, and community-driven UGC drive acquisition. Subscriptions handle the rest.

Community Subscription UGC
Problems We Fix

The six reasons FMCG brands leak margin.

01

Platform Commission Drain

Noon and Amazon take 15-25% of every transaction. For a brand doing AED 300K/month in marketplace revenue, that's AED 45,000-75,000 gone before marketing spend, logistics, or margin.

We build your D2C channel in parallel and shift repeat buyers off marketplace, clients average 4.2× D2C revenue growth and a 38-point reduction in platform dependency within 12 months.

02

Digital Shelf Invisibility

Over 70% of FMCG purchases now start on a search bar, on Amazon, Noon, or Google. If your listing isn't in the top 3 results for your category keywords, most of that traffic never reaches you. Organic ranking alone isn't enough.

Brand Console monitors your shelf position across every major marketplace in real time. We manage sponsored ads, bid automation, and listing SEO to keep you in the top 3 for every priority keyword.

03

No Direct Customer Relationship

When your customer buys on Noon or Amazon, the platform owns the relationship. You get zero contact details. Zero purchase history. No way to offer a subscription, send a re-order reminder, or upsell without paying again.

We build the D2C channel and the post-purchase flows that convert marketplace buyers into owned subscribers, packaging inserts, QR codes, email sequences, and loyalty programmes that compound over time.

04

Creative That Doesn't Convert

Generic studio photography and brand templates feel polished but don't perform. FMCG buyers on social respond to raw, authentic UGC, and marketplace buyers decide in 3 seconds based on the hero image. Most brands use the same creative for both.

We build two creative tracks, performance creative for social and paid acquisition, and listing creative (A+ content, hero images, video) for marketplace conversion. Every 6 weeks we refresh to prevent ad fatigue.

05

Fragmented Attribution

A buyer sees your TikTok ad, searches your brand on Google, clicks a Noon sponsored result, then orders through your D2C site three days later. Most brands attribute the sale to the last click. The entire funnel investment remains invisible.

Brand Console maps the full purchase path, social touch, search intent, marketplace visit, and D2C conversion, so you can allocate budget to the channels actually driving revenue, not just the last click.

06

Retailer Dependency

When Noon changes its algorithm, your category rank drops. When Carrefour de-lists a SKU, 30% of your revenue disappears overnight. Brands with 80%+ revenue in retail channels have no fallback, and no customer data to activate.

We build the D2C channel as your insurance policy and your primary growth engine. No single retailer delisting becomes a business event. Our clients average 38% lower retailer dependency in their first year.

Client Results

Real numbers. Anonymised clients.

All data from active client accounts. Names withheld at client request.

Dubai, UAE
Personal care brand (skincare)
Noon/Amazon revenue %
91%
53%
Monthly D2C revenue
AED 18K
AED 284K
Digital Shelf Score
41/100
91/100
Subscription customers
0
2,840
Mumbai, India
Health F&B brand (protein)
Amazon/Flipkart rev %
84%
49%
Monthly direct revenue
₹4.1L
₹19.6L
Influencer content pieces
84 UGC
Customer LTV (12-mo)
₹1,200
₹4,800
London, UK
Household cleaning brand
Amazon UK category rank
#31 avg
#4 avg
Monthly D2C revenue
£3,200
£38,400
Amazon review count
47
1,240
Avg monthly margin gain
+£14,600
Case Study Deep-Dive

Dubai Personal Care Brand, From 91% Platform-Dependent to 38% in 10 Months

A Dubai-based skincare brand was generating AED 420,000/month in total revenue, but 91% of it flowed through Noon and Amazon. They had no D2C site, no customer data, and no way to contact anyone who had ever bought their product. Platform fees were consuming AED 63,000-105,000/month. A single algorithm change in Noon's ranking system had already cost them 40% of organic visibility.

We launched Brand Console across their marketplace accounts, built a Shopify D2C store with subscription and bundle logic, ran a full retail media audit, and created an influencer-led UGC programme with 24 micro-creators. Ten months later, the business barely resembled what it was.

Platform Dependency
53%
from 91% at start
↓ 38-point reduction
D2C Revenue
AED 284K
from AED 18K/mo
↑ 15.8× growth
Shelf Score
91/100
from 41 at start
+50 point gain
Platform Savings
AED 43K
saved per month
↑ direct margin gain
Timeline
10 months
SKUs managed
14 active SKUs
Net margin gain
AED 67,000/mo
Where We Operate

FMCG markets we know cold.

UAE
Dubai · Abu Dhabi
  • Noon, Amazon.ae, Carrefour
  • Premium category demand
  • Arabic + English creatives
  • Multi-nationality buyer base
India
Mumbai · Bangalore · Delhi
  • Amazon, Flipkart, Meesho
  • D2C boom, UPI-native buyers
  • Influencer-driven discovery
  • High repeat purchase frequency
United Kingdom
London · Manchester
  • Amazon UK, Ocado, Boots
  • Review culture highly influential
  • GDPR-compliant CRM
  • Strong subscription market
United States
Dallas · Miami · Chicago
  • Amazon US, Target, Walmart.com
  • Mature D2C market, high LTV
  • TikTok Shop growing fast
  • Multi-channel attribution
Insights

Read the research. Then call us.

FAQ

Questions FMCG brands always ask first.

If yours isn't here, email us.

Ask us anything arrow_forward
You don't need it to survive. You need it to not be held hostage. Every sale through Noon or Amazon has a 15-25% commission attached. More critically, the platform owns the customer, you have no contact details, no order history, and no ability to build a subscription or repeat-purchase flow. A D2C site gives you the customer relationship, eliminates the commission on repeat orders, and creates a channel you control. Most of our clients see the D2C channel break even in months 3-4 and add meaningfully to net margin by month 9.
The Digital Shelf Score is a composite metric tracked inside Brand Console. It scores your listing performance across five dimensions: search rank for priority keywords, listing content completeness (images, A+ content, bullet quality), review count and rating, sponsored ad coverage, and in-stock rate. A score of 91/100 means you're dominant across all five. Most brands we onboard start between 35-55, with the biggest gaps usually in listing content and keyword coverage. We've never seen a brand with a Digital Shelf Score above 85 that wasn't in the top 5 of their category search.
This is the most important tactical question in FMCG D2C, and the answer is: never cannibalise the marketplace, build around it. The migration path uses packaging inserts (a QR code offering a loyalty bonus or subscription discount for direct buyers), post-purchase email sequences (triggered via marketplace data capture where allowed), and brand search campaigns on Google and Meta that capture people already familiar with your brand and direct them to your D2C store. The key is that you're capturing repeat buyers, people who already know your product, not competing with your own listing on new-to-brand search terms.
Brand Console maps SKU-level revenue, ROAS, review count, and margin in a single view, so the prioritisation decision is data-driven rather than gut-feel. The framework we use: identify SKUs with high search volume + weak sponsored coverage (quick wins), hero SKUs with strong reviews that deserve more shelf presence, and high-margin SKUs that are being undersupported relative to their revenue potential. We don't spend equally across 20 SKUs, we build depth on the ones that can break category rank, and let the halo effect lift the long tail.
Yes, and this is how we brief every creator from day one. Our influencer briefs include full usage rights for paid amplification, listing creative, D2C website assets, and organic posting. We treat every UGC shoot as a multi-channel content production. One lifestyle video becomes a TikTok ad, a Meta carousel, an A+ content image on Amazon, and a hero image on your D2C product page. This cuts your content production cost significantly, and UGC converts better than polished brand photography in almost every FMCG category we've tested.
Retainers are scoped around your specific gaps, not a fixed bundle. A typical FMCG retainer covers Brand Console platform access, retail media management (Noon/Amazon sponsored ads), D2C paid acquisition (Meta + Google Shopping), review management and A+ content, and monthly performance reporting. Creative (UGC shoots, listing content) is either included in larger retainers or scoped as a separate sprint engagement. We don't bill by the hour and don't pad retainers with deliverables that don't directly move shelf rank, D2C revenue, or platform savings. If it doesn't affect one of those three, it's not in scope.
Keep Reading

Related Insights

When you're ready

Your digital shelf is leaking revenue. Let's find exactly where.

Send us your top 3 SKUs and we'll audit your digital shelf position, D2C gap, and platform commission exposure, in AED, dollars, or rupees. No cost, no commitment, no pitch deck.

check_circle No commitment required
check_circle 48-hour turnaround
check_circle Real findings, not a sales deck