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Who we are and how we work
Careers
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Contact
Get in touch or request an audit
Where We Work
UAE
Dubai  ·  Abu Dhabi
India
Mumbai  ·  Bangalore  ·  Hyderabad
United States
Dallas  ·  Austin  ·  Atlanta
Europe
Paris
Education & EdTech

Lower CAC.
Improve Completion.
Own Your Learners.

Platform commissions eat your margin. Completion averages 15%. Learners disappear after one cohort. We fix all three, for education brands in the UAE, India, and US.

Avg CAC Reduction
44% vs. prev. yr
Enrollment Intelligence
Acquisition · Completion · Retention
3 campaigns live
₹1,840
Blended CAC
↓44% vs prior
68%
Completion Rate
↑53pts vs. 15% avg
3.8×
LTV : CAC
↑from 1.2×
Channel Attribution, This Month
Google Search
243 enrolled ₹1,620 CAC
Meta (FB + IG)
174 enrolled ₹2,140 CAC
Organic / SEO
80 enrolled ₹890 CAC
14.2K
Impressions
3,810
Clicks
942
Leads
497
Enrolled
52.7% CVR
Google Ads · New Enrollment
Data Analytics Bootcamp
CAC: ₹1,540 ✓ Enrolled
44%
Average CAC reduction
68%
Avg completion rate
3.8×
LTV:CAC ratio
62%
Direct enrollment rate
What We Do

Every part of the problem. One team.

Enrollment intelligence, performance marketing, EdTech SEO, landing page CRO, learner retention, and alumni activation. We don't hand you off to specialists. We run it all.

Enrollment Intelligence Platform

CAC attribution, enrollment funnel tracking, completion rate monitoring, learner CRM, and competitive position. One platform, not bolted together from five tools.

CAC Attribution
Channel-level, course-level
Funnel Tracking
Landing → checkout → enrolled
Completion Monitor
Drop-off signals, at-risk alerts

Performance Marketing

Google, Meta, and LinkedIn campaigns built around enrollment intent, not vanity impressions. Every rupee or dirham targeted at learners actively searching for your course category or upskilling in your niche.

EdTech SEO & Content

Rank for course-intent keywords before learners reach Udemy or Coursera. Long-form syllabus pages, comparison content, and outcome-led blog posts that capture organic traffic with high enrollment intent.

Landing Page & CRO

Course landing pages built for conversion: outcome-led copy, social proof, money-back guarantee framing, and checkout optimisation. Most EdTech landing pages lose 60-70% of traffic before they reach the enroll button.

Learner Retention & Completion Flows

The industry average completion rate is 15%. Ours is 68%. Email sequences, in-app nudges, progress milestone celebrations, peer accountability triggers, and re-engagement flows for learners who've gone quiet. Completion drives reviews, alumni referrals, and upsell revenue.

Alumni & Referral Programmes

Your alumni are your cheapest acquisition channel and you're not using them. Referral incentives, success story content, LinkedIn placement tracking, and alumni community programmes that generate enrollments at a fraction of paid CAC.

Learner Lifecycle

We own every stage of the learner journey.

01 · Discovers

Found via Search & Ads

SEO, Google Ads, Meta, and YouTube campaigns targeting course-intent keywords. You appear first when a learner searches for your programme.

02 · Evaluates

Reviews & Outcomes Convert

Strong landing pages, outcome data, alumni reviews, and comparison content convert hesitant browsers into enrolled learners before they hit Udemy.

03 · Enrolls Direct

Direct Enrollment, No Commission

Retargeting and brand search campaigns bring warm leads to your direct checkout. No platform commission. You own the relationship.

04 · Completes

Retention & Completion Flows

Email nudges, progress milestone triggers, peer accountability pairs, and re-engagement sequences for at-risk learners. We drive completion from 15% to 60%+.

05 · Refers & Upgrades

Alumni & Upsell Revenue

Post-completion review requests, alumni referral programmes, advanced course upsells, and mentorship upgrades that compound learner LTV well beyond the first enrollment.

Proprietary Software

Enrollment Intelligence. One platform. Every layer of your funnel.

Most EdTech brands run acquisition across five different dashboards: a Meta Ads manager, a Google Ads account, a Shopify or LMS backend, a Mailchimp sequence, and a spreadsheet for referrals. The data doesn't talk to each other. CAC is guessed, not measured. We built one platform that connects all of it.

Request a demo
CAC Attribution Engine
Channel, campaign, and course-level breakdown
Enrollment Funnel Tracking
Landing → interest → checkout → enrolled
Landing Page CRO Dashboard
CVR by course, device, and traffic source
Completion & Retention Monitor
Drop-off alerts, re-engagement triggers
Learner CRM & Segments
Cohort history, LTV, upgrade likelihood
Review & Ratings Hub
Google, Trustpilot, platform reviews unified
Referral & Alumni Tracker
Referral attribution, alumni placement data
EdTech Verticals

Every education model. One partner.

01

Online Bootcamps & Cohort Courses

High-ticket cohort programmes selling ₹20,000-₹200,000+ seats need a performance marketing engine that can fill each cohort at a sustainable CAC. Outcome-led landing pages, intent targeting, and early-bird enrollment sequences are the core levers.

Performance ads Cohort fills Early-bird flows
02

Self-Paced & On-Demand Platforms

Platforms competing with Udemy on price and completeness need SEO-led discovery, LMS completion nudges, and subscription upgrade flows. The CAC is low but completion is the whole business. Learners who finish leave reviews and buy more.

SEO Completion flows Subscription
03

K-12 & Test Prep Platforms

Parents are the buyer; students are the user. Two-audience marketing with parent-targeted paid campaigns, educator credibility content, and outcome guarantees. Test prep success rates are your conversion asset. We build the tracking to prove and amplify them.

Parent targeting Results proof Reviews
04

Professional & Corporate Upskilling

B2B and B2C at once. LinkedIn targeting for L&D buyers, Google for individual professionals, and employer-sponsored enrollment flows. Career outcome data and salary lift proof drive conversion at every level of the funnel.

LinkedIn ads B2B outreach Outcome data
05

Language & Skills Training

High-frequency, habit-driven products where retention is the revenue. Day-1 activation rates, streak-based re-engagement, and referral mechanics for social-proof-driven language learners in competitive markets like IELTS, DELF, and conversational English.

Retention Referral Habit loops
06

Higher Ed & Hybrid Programmes

Universities and hybrid learning providers blending physical and digital delivery. International student acquisition via geo-targeted campaigns, counsellor retargeting sequences, and application funnel tracking from first impression to admission confirmed.

International ads Application funnel CRM
Problems We Fix

The six reasons EdTech brands stall.

01

Platform Commission Drain

Udemy, Coursera, and UpGrad take 30-50% of every sale. For a brand doing ₹20L/month in platform revenue, that's ₹6-10L gone before marketing, instructor costs, or margin. Platform dependency also means zero learner data and no way to remarket.

We build your direct enrollment channel in parallel and shift new cohorts off platform, clients average 62% direct enrollment rate and 44% CAC reduction within 9 months.

02

15% Completion Industry Average

The global average course completion rate is 15%. That means 85% of your enrolled learners never finish. No completion means no certificate, no LinkedIn post, no review, no referral, and no upsell. Completion is the entire business model, and most EdTech brands treat it as a product problem, not a marketing one.

We build completion flows: email nudges, milestone celebrations, peer accountability, and re-engagement sequences. Our clients go from the 15% average to 60%+.

03

Rising CAC, Flat Revenue

Performance marketing costs are rising across all channels. EdTech CPCs on Google and Meta have increased 40-60% in 3 years. Brands still paying to fill courses through paid ads alone are watching margins compress. Without SEO, referrals, and alumni activation, the CAC flywheel breaks.

We build a multi-channel CAC model: paid for fast fills, SEO for long-tail intent, referrals for near-zero-CAC enrollments, and alumni networks that keep growing without additional spend.

04

Zero Alumni Activation

Your alumni are your cheapest acquisition channel and your most credible sales tool. Most EdTech brands have never sent them a single referral request. Alumni who got placements, salary increases, or career pivots will refer. You just need to ask, track, and reward it.

We build alumni CRM segments, referral incentive flows, success story content pipelines, and LinkedIn placement tracking. Completed learners become your best marketing channel.

05

Weak Course Landing Pages

Most EdTech landing pages describe the course instead of selling the outcome. No salary data. No placement stats. No specific alumni stories. No social proof from people who look like the prospect. The result is 2-4% conversion rates on pages that should convert at 10-15%.

We rebuild landing pages around outcome proof, salary lift, placement rate, alumni stories, and money-back guarantees. Our EdTech landing pages average 11% enrollment CVR vs the 3% industry benchmark.

06

No Learner Lifetime Value

Most EdTech brands treat each enrollment as a one-time transaction. There's no advanced course upsell, no mentorship programme, no alumni community subscription, and no pathway from course graduate to employer referral partner. Every learner is worth 4-6× more than the first course if you have the infrastructure to capture it.

We build the post-enrollment LTV architecture: advanced course sequences, mentorship upsells, alumni network subscriptions, and corporate partnership pipelines. A ₹4,800 course buyer becomes an ₹18,400 lifetime learner.

Client Results

Real numbers. Anonymised clients.

All data from active client accounts. Names withheld at client request.

Mumbai, India
Data Science Bootcamp
Enrollment CAC
₹9,200
₹1,840
Completion rate
18%
68%
Learner LTV (12-mo)
₹4,800
₹18,400
Platform dependency
78%
29%
Dubai, UAE
Professional Upskilling
Monthly enrollments
84
312
CAC (AED)
AED 880
AED 210
Direct enrollment %
22%
74%
Alumni referral rate
28% of enrollments
Dallas, TX
Self-Paced Tech Courses
Completion rate
12%
61%
Monthly D2C revenue
$14,200
$74,800
Google review count
34
847
Avg monthly LTV gain
+$28,400
Case Study Deep-Dive

Mumbai Data Science Bootcamp, From 18% Completion to 68% in 8 Months

A Mumbai-based data science bootcamp was generating ₹38L/month in revenue, but 78% of enrollments came through Udemy and UpGrad. Zero learner data. No repeat purchase path. An 18% completion rate that generated almost no reviews or referrals. CAC had climbed to ₹9,200/enrollment and the unit economics were breaking.

We launched the Enrollment Intelligence Platform across their direct channels, rebuilt their landing page around salary outcome data, deployed completion flow sequences across all active cohorts, and built an alumni referral programme. Eight months later, the economics were unrecognisable.

Enrollment CAC
₹1,840
from ₹9,200 at start
↓ 80% reduction
Completion Rate
68%
from 18% at start
↑ 3.8× improvement
Learner LTV
₹18,400
from ₹4,800 at start
↑ 3.8× growth
Platform Dependency
29%
from 78% at start
↓ 49-point reduction
Timeline
8 months
Active cohorts
6 simultaneous
Net margin gain
₹8.4L/month
Where We Operate

EdTech markets we know cold.

UAE
Dubai · Abu Dhabi
  • High-income professional learner base
  • Arabic + English campaigns
  • Corporate upskilling demand
  • LinkedIn-first discovery
India
Mumbai · Bangalore · Delhi
  • World's largest EdTech market
  • High career-switching demand
  • EMI-based enrollment flows
  • YouTube + WhatsApp nurture
United States
Dallas · Austin · Atlanta
  • Mature self-paced market
  • Employer-sponsored upskilling
  • Review culture drives trust
  • High LTV, subscription-ready
Insights

Read the research. Then call us.

FAQ

Questions EdTech brands always ask first.

If yours isn't here, email us.

Ask us anything arrow_forward
18% is actually above the global average of 15% for self-paced content, but it's still a catastrophe. 82% of your paying learners are leaving without a certificate, a review, or a referral. For cohort courses you should be targeting 55-70%. The fix isn't product, it's marketing infrastructure. Completion requires: a strong day-1 activation email, progress milestone messages, a peer accountability nudge at week 3 (the highest drop-off point), and a re-engagement sequence for learners who've gone quiet. We've taken clients from 18% to 68% completion in 8 months using this stack.
This is the most common EdTech question we get, and the answer is: never cannibalise the platform, build in parallel. The migration path works in three phases. First, build a direct enrollment channel that competes on things Udemy can't offer, cohort community, live Q&A, instructor access, and an outcomes guarantee. Second, capture existing Udemy buyers at the point of completion and offer them an advanced programme or alumni membership only available direct. Third, run brand search and retargeting campaigns that intercept people who already know you from Udemy but haven't enrolled a second course. The goal is making the direct channel irresistible, not cannibalising Udemy traffic.
It depends on the course type. Google Search works best for courses with high commercial intent, people actively searching "data science bootcamp Mumbai" or "IELTS prep online". Meta (Instagram + Facebook) works best for awareness-stage learners you need to convince, career changers who haven't yet started researching specific programmes. LinkedIn works best for B2B and professional upskilling, targeting by job title, company size, and seniority. For most EdTech clients we run all three simultaneously with different objectives: Google for bottom-of-funnel direct enrollment, Meta for audience building and retargeting, LinkedIn for corporate and high-ticket cohort fills. The mix shifts based on CAC data we track in Enrollment Intelligence.
The metrics that matter most: completion rate (by course and cohort), day-7 activation rate (% of enrolled learners who start at least one module within 7 days, the strongest predictor of completion), week-3 progress rate (the most common drop-off point), and review submission rate post-completion. We track all of these inside Enrollment Intelligence. The most important secondary metrics are re-enrollment rate (% of graduates who buy another course), referral rate (% of completers who refer at least one other learner), and alumni LTV. A learner with 80%+ completion is worth 4-6× more in lifetime revenue than one who drops out at 30%.
Retainers are scoped around your specific gaps, not a fixed bundle. A typical EdTech retainer covers Enrollment Intelligence platform access, performance marketing management (Google + Meta, occasionally LinkedIn), CAC attribution reporting, landing page CRO, and completion flow management. Alumni programme build, SEO, and creative production are either included in larger retainers or scoped as separate sprint engagements. We don't bill by the hour or pad retainers with deliverables that don't directly move enrollment CAC, completion rate, or LTV. If it doesn't affect one of those three, it's not in scope.
Yes, and it's one of the highest-ROI things we do for EdTech clients. A basic alumni referral programme can be live in 3-4 weeks: a segmented CRM list of all completers, an automated post-completion sequence asking for a referral with a clear incentive (cash credit, discount on advanced course, or a community perk), a unique referral tracking link per alumnus, and a dashboard showing referral attribution. The first referral enrollments usually arrive within 60 days of launch. For clients who've never activated their alumni base, we typically see 15-30% of new enrollments attributable to referrals within 6 months, at near-zero CAC. It's the most underused growth lever in EdTech.
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