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Who we are and how we work
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Join a fully remote global team
Contact
Get in touch or request an audit
Where We Work
UAE
Dubai  ·  Abu Dhabi
India
Mumbai  ·  Bangalore  ·  Hyderabad
United States
Dallas  ·  Austin  ·  Atlanta
Europe
Paris
E-Commerce

Grow Your Store
Beyond the Algorithm

E-commerce is the most competitive channel online. We help brands turn traffic into transactions and first-time buyers into repeat customers.

4.2x avg ROAS
68% cart recovery
3x revenue growth
#1-3 rankings

4.2x

Avg ROAS

68%

Cart Abandonment Recovered

3x

Faster Revenue Growth

#1-3

Ranking Targets

Our Services

Our Services, Built for Online Retail

Each service is built around the way e-commerce actually works. We care about ad efficiency, repeat purchase rate, and margin, not vanity metrics.

Customer Journey

Where We Show Up in Your Customer's Journey

Most agencies pick a lane. We cover the full funnel, from the first impression through to the repeat purchase.

1
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Discover

  • SEO for product pages
  • Google Shopping feed optimization
  • Social discovery ads
2
compare

Consider

  • Retargeting campaigns
  • Review management
  • Comparison content
3
shopping_bag

Purchase

  • Checkout UX optimization
  • Payment friction removal
  • Trust signals
4
loyalty

Retain

  • Post-purchase email flows
  • Loyalty programme design
  • Subscription models
5
campaign

Advocate

  • Referral systems
  • UGC campaigns
  • Review generation
Our E-Commerce Stack

How Everything Connects

Ad data informs your CRO testing. Purchase behaviour triggers your email flows. Attribution tells you what actually worked. Each layer feeds the next, so nothing operates in a silo.

Attract
ads_click

Google Ads + Shopping

PMax, Shopping feeds, search campaigns

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Meta & TikTok Ads

DABA, Advantage+, TikTok Shop ads

search

SEO & Content

Product pages, category SEO, blog content

Convert
storefront

Shopify / WooCommerce Store

Optimized checkout, trust signals, UX

science

CRO & A/B Testing

Heatmaps, session recordings, split tests

Retain
email

Klaviyo / Email

Cart recovery, post-purchase, loyalty flows

analytics

GA4 & Attribution

Server-side tracking, multi-touch models

loyalty

CRM & Loyalty

Customer segments, VIP tiers, referrals

Challenges

Problems We Solve for E-Commerce Brands

These are the problems we hear about most often. They're fixable, they just require the right combination of channels working together.

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Marketplace Price Wars

Competing on price alone erodes margins and trains customers to wait for discounts. The race to the bottom accelerates when you sell on platforms alongside hundreds of similar listings.

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Brand Differentiation Strategy

We build your DTC presence through product content, storytelling, and SEO that puts you above the comparison grid. Customers pay more when they understand why your product is different.

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Cart Abandonment

The average e-commerce store loses 70% of shoppers between add-to-cart and payment. Unexpected shipping costs, complicated checkouts, and a lack of trust signals are common culprits.

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Automated Recovery Flows + Checkout UX

We audit your checkout funnel, implement exit-intent triggers, build multi-step abandoned cart email sequences, and deploy retargeting campaigns that re-engage browsers within hours.

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Cross-Channel Attribution

When customers interact with your brand across Google, Meta, email, and organic before purchasing, last-click attribution misrepresents where revenue actually originates.

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Multi-Touch Attribution Models

We set up GA4 and server-side tracking with multi-touch models that show exactly which touchpoints contributed to each purchase. Then you can move budget where it actually belongs.

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Seasonal Demand Spikes

Black Friday, holiday gifting, summer sales. These windows compress months of revenue potential into days. Brands that react late miss the surge; brands that overspend burn margin.

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Rapid Scaling Frameworks

We build pre-season audience warming, peak-period budget scaling, and post-season retargeting frameworks. Planning starts 6-8 weeks before each peak to ensure creative and audiences are primed.

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SEO vs Paid Cannibalisation

Running paid ads on branded terms you already rank #1 for wastes budget. But pulling back too aggressively lets competitors steal that traffic. The balance is hard to find without data.

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Coordinated Organic + Paid Strategy

We run incrementality tests to identify where paid and organic overlap, then shift budget toward non-branded terms where paid delivers the highest marginal return.

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Rising Ad Costs

CPMs on Meta and Google have climbed year over year. The same budget now reaches fewer people, and creative fatigue shortens the lifespan of winning ads.

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Creative Refresh Cycles + Audience Optimization

We maintain a rolling creative calendar with fresh ad variations every 2-3 weeks, combined with lookalike audience refinement and bid strategy adjustments that keep CPA within target.

Results

Numbers From Real E-Commerce Campaigns

312%

Revenue Growth in 6 Months

A fashion DTC brand spending heavily on Meta with nothing to show for it. We restructured their campaigns, got them onto Google Shopping, and built the email flows they had been ignoring.

Fashion & Apparel Client

41%

Reduction in Customer Acquisition Cost

A home goods brand bleeding money across every channel. We tightened their targeting, rebuilt their creative rotation, and shifted budget toward organic. Blended CAC dropped in four months.

Home Goods Client

2.8x

Increase in Customer Lifetime Value

A health supplements brand with solid first-purchase numbers but almost no second ones. We built subscription mechanics, loyalty tiers, and segmented email flows. Repeat purchase rate doubled.

Health & Wellness Client

Social Commerce

Your Products, Native in Every Feed

People shop without leaving Instagram, TikTok, or Facebook now. We build the infrastructure that puts your products inside those moments, catalogues synced, creative produced, checkout friction removed.

Turn Scrolling Into Shopping

Percee helps brands sell directly through Instagram, TikTok, and Facebook by building social commerce strategies that integrate your product catalogue, creative assets, and checkout experience into a single seamless funnel. We handle the technical setup, creative production, and ongoing optimization so your products appear where your audience already spends their time.

sync

Product catalogue sync across platforms

Your full inventory stays updated in real time on Instagram Shopping, Facebook Shops, and TikTok Shop with automated feed management.

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Shoppable Reels and Stories

We produce short-form video content with embedded product tags that let viewers purchase mid-scroll without leaving the app.

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TikTok Shop integration and creator partnerships

We set up your TikTok Shop storefront and connect you with vetted creators who showcase your products to engaged audiences.

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Dynamic product ads with real-time inventory

Ads automatically pull your latest products, prices, and availability so you never promote out-of-stock items or outdated pricing.

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Sponsored

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Fashion e-commerce product
shopping_bag Summer Dress $89
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Platforms We Work With
Shopify Shopify
WooCommerce WooCommerce
Magento
K Klaviyo
Google Google Merchant Center
Meta Meta Commerce
TikTok TikTok Shop
Mailchimp Mailchimp
Case Study
E-commerce growth results
Fashion & Apparel

From Declining ROAS to 312% Revenue Growth in 6 Months

A fashion DTC brand came to us spending heavily on Meta with steadily declining returns. Their blended ROAS had dropped below breakeven, and customer acquisition costs were climbing every quarter. Percee restructured their Shopping campaigns around margin-based bidding, built a five-sequence retention email programme through Klaviyo, and launched a coordinated organic content strategy that reduced their dependency on paid channels.

ROAS

1.2x arrow_forward 4.8x

CPA

$47 arrow_forward $18

Email Revenue

4% arrow_forward 22%

Retention Rate

12% arrow_forward 34%
Read full case study arrow_forward
From Our Blog

E-Commerce Insights

FAQ

Questions
we hear a lot.

If yours isn't here, email us. We'd rather explain it than have you guess.

Ask us anything arrow_forward
We work with Shopify, WooCommerce, Magento, and custom-built platforms. Our approach is platform-agnostic. We focus on the marketing strategy and data layer, then integrate with whichever tech stack your store runs on. If you are considering a platform migration, we can advise on that too.
Product pages targeting specific, high-intent keywords can begin ranking within 8-12 weeks. Category pages with higher competition take longer, often 4-6 months for meaningful movement. We prioritize high-intent commercial keywords first because they deliver the fastest return on your SEO investment.
Yes. We handle full feed optimization including product title structure, custom labels for bid segmentation, supplemental feeds for promotional pricing, and ongoing Merchant Center health monitoring. Feed quality directly impacts Shopping ad performance, so we treat it as a core part of the paid strategy.
Absolutely. We address cart abandonment through checkout UX audits, exit-intent strategies, abandoned cart email sequences, and retargeting campaigns. The approach is multi-layered because shoppers abandon for different reasons. Most clients see a 15-25% improvement in recovery rates within the first 90 days.
We build pre-season, peak, and post-season frameworks tailored to your product calendar. Budget scaling, creative refresh, and audience warming all start 6-8 weeks before each peak period. During peak, we monitor in real time and shift spend toward the highest-performing channels. Post-season, we retarget new customers acquired during the surge to build long-term value.
Our primary KPIs are ROAS, revenue growth, average order value, and customer lifetime value. Secondary metrics include conversion rate, cost per acquisition, and email revenue share. We build custom dashboards for every client so you can see performance in real time without waiting for a monthly report. Transparency and shared accountability are central to how we work.
Keep Reading

Related Insights

Let's grow together

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