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Case Studies The Dental Wing
The Dental Wing
Bangalore, India
Healthcare · Dental SEO PPC ORM
Zero online presence. Bangalore's busy dental market. 6 months.

Top 3.
20+ keywords.
4.9 stars.

The Dental Wing had good clinicians and a solid facility. What they didn't have was any digital presence. No website worth visiting, no Google profile, no reviews. In Bangalore's dental market, that meant patients were walking straight past them. We fixed it in six months.

Campaign active · Month 6
Client
The Dental Wing
Industry
Healthcare · Dental
Location
Bangalore  ·  India
Services Delivered
Website Dev SEO PPC ORM
Status
Campaign Active
What We Found

Great clinic.
No digital presence.

The Dental Wing runs a proper practice. Good equipment, qualified dentists, a clean space in Bangalore. Patients who found them came back. The problem was almost nobody was finding them in the first place.

When we audited their digital presence, it was as bad as expected: a website that broke on mobile, a Google Business profile with no reviews and no active management, nothing in paid search, and no SEO work targeting the terms Bangalore patients actually type in.

0
Google reviews when we started
Now at 4.9 ★ across 163 reviews
Digital Audit, What We Found
Non-functional mobile website
Dated site with broken mobile layout, unusable on the device most patients search from
Zero Google presence
No reviews, unoptimized Google Business Profile, not appearing for any local dental searches
No SEO targeting high-intent terms
Competitors dominating "dental clinic Indiranagar", "implants Bangalore", "dentist near me" with no challenge from this practice
No paid search, missed high-intent traffic
Patients ready to book were going straight to competitors running Google Ads
The Build

Four services, one mission:
get found, get booked.

We started with the foundation, not the quick wins. Website first, then SEO, then PPC. ORM ran throughout the whole thing to turn happy patients into public proof.

Phase 01
New Website Build
Built from scratch. Mobile-first, fast-loading, with service pages structured to tell Google exactly what the clinic offers and where it is.
Phase 02
Local SEO Foundation
Mapped 40+ high-intent dental keywords across Bangalore localities. Technical SEO, Google Business Profile clean-up, and local citations built steadily over 6 months.
Phase 03
Google Ads (PPC)
Launched Google Search campaigns for high-intent terms: implants, root canals, whitening. Tight ad groups, landing pages matched to search intent. Hit 8.4% conversion from the start.
Phase 04
ORM & Review Generation
Built a post-visit review process that got satisfied patients to leave public feedback. Went from 0 reviews to 163 verified Google reviews at 4.9 stars, and still growing.
Digital Footprint · Before vs After
Before
No Google reviews
Zero social proof, no credibility signal for new patients
Not ranking for any local keywords
Competitors captured all organic dental searches in their area
Broken mobile website
Poor UX, slow load times, no clear call-to-action
No paid presence
High-intent patients going to competitors running ads
After
4.9 ★ on Google · 163 reviews
+175% reviews growth, systematic post-visit ORM process
Top 3 for 20+ dental keywords
+310% organic clicks in 6 months through structured local SEO
Mobile-first website with 37% lower bounce rate
42% longer session duration, patients staying, reading, booking
8.4% Google Ads conversion rate
More than double the 3.2% healthcare industry benchmark
The Numbers

Six months.
Everything changed.

+310%
Organic Clicks
month 1 vs month 6
8.4%
PPC Conversion
vs 3.2% industry avg
4.9★
Google Rating
from 0 reviews to 163
20+
Keywords Top 3
high-intent local terms
8.4% PPC conversion. More than double the healthcare benchmark.
The healthcare average for Google Ads conversion is around 3.2%. The Dental Wing hit 8.4%. Not because of budget, but because the landing page matched what the search was asking for. When someone searches "emergency dentist Indiranagar" and lands on a page built for exactly that, they book.
Breakdown

Every channel
pulled its weight.

SEO Results
+310% organic traffic
Month 1 vs 6
Keyword Rankings · Top 3
Month 1 to Month 6
M1
2
M6
20+
Bounce Rate
Since new website launch
-37%
+42% session duration
ORM Results
4.9 ★ · 163 reviews
+175% growth
Rating Journey
M1
0★
M3
4.7★
M6
4.9★
Total Reviews
Verified Google reviews
163
from 0, still growing
+310%
Organic Clicks
8.4%
PPC Conversion
4.9★
Google Rating
-37%
Bounce Rate
Percee Digital · Our Read

The Dental Wing didn't have a marketing problem. They had a visibility problem.

The clinical quality was there. Patients who found them came back. The problem was that the top of the funnel was shut. No website worth visiting, no Google presence, no way for someone searching "dentist near me" to know this clinic existed.

Fixing that meant building the whole stack: a proper website first, then SEO to build over time, then PPC to capture demand now, with ORM running throughout to turn satisfied patients into public proof. These channels don't work in isolation. A 4.9-star rating makes your PPC ads more clickable. A fast website makes your SEO work stick. It builds on itself.

Six months in, The Dental Wing went from invisible to top 3 for over 20 high-intent searches across Bangalore. That's what happens when you build the foundation properly instead of jumping to a single channel.

More Work

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to be found.

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