Caregivers HHS had 25 years of healthcare expertise and a digital presence that made it invisible. We rebuilt the brand from scratch, relaunched their web infrastructure, and made LinkedIn their primary recruitment engine, then did it three more times for their sister companies.
Caregivers HHS had spent 25 years building genuine expertise in healthcare staffing. They had the professionals, the care model, and the reputation in their local community. What they didn't have was any of it showing up online.
Their website was outdated, their brand identity hadn't evolved in years, and their digital recruitment funnel was essentially nonexistent. High-caliber healthcare professionals, nurses, therapists, care coordinators, simply couldn't find them or, when they did, weren't convinced.
The core problem was a leaky bucket: even the traffic that did arrive couldn't be converted into professional applications. Before any lead generation could work, the brand itself had to be fixed.
Identity first, then infrastructure, then outreach. We didn't run a single campaign until the brand was worth sending people to.
Stripped the brand down and rebuilt it for where the organisation was actually going. New logo, full brand guide, updated colour system, and physical materials the team could put in front of clients and candidates.
Rebuilt the website from scratch with two distinct user journeys, one for patients, one for prospective employees. Custom careers module, insurance verification, and cross-navigation to the sister companies in the network.
With a brand actually worth promoting, we built a LinkedIn strategy that put Caregivers HHS in front of the right professionals. End-to-end funnels targeting nurses, therapists, and healthcare administrators, and converting them.
"The rebrand gave them something worth promoting. LinkedIn gave them the reach to promote it. Once both were running together, the lead numbers moved fast. Then we took the same playbook and ran it three more times for their sister companies."
After the Caregivers HHS work delivered, the client came back, three more times. Three more companies needed the same ground-up treatment: brand, website, digital infrastructure. We built them all, and connected the whole thing into one network.
Healthcare staffing and professional placement. The flagship brand and the starting point for everything that followed.
End-of-life care services. Built with the gravity the subject demands, clear, trustworthy, and designed for families making hard decisions.
B2B medical supply distribution. A professional storefront built to reflect the credibility of the broader Caregivers network.
Direct-to-patient supply e-commerce. Taking the Caregivers brand directly to families and patients who need supplies at home.
In healthcare, credibility does a lot of the selling. Professionals don't apply to organisations they can't verify, and families don't hand over care decisions to a brand that doesn't look serious. Caregivers HHS had the service quality. They just didn't have the signal. After 25 years of building a real operation, their digital presence didn't reflect any of it.
The sequence mattered more than the tactics. We didn't start with LinkedIn ads, we started with identity. Turning on outreach before fixing the brand is just spending money faster on a problem that doesn't go away. Fix the leaky bucket first: rebuild the brand, relaunch the site, speak directly to the people you're trying to reach. Then promote it.
The 400% lead growth wasn't a single campaign win. It was three years of layered infrastructure, each piece compounding on the last. And when the flagship worked, the playbook was already written. Hospice Care, B2B Medical, B2C Supplies: same logic, new brand. One client. One long-term relationship. Four businesses built from scratch.
This engagement was delivered in partnership with Ekko Media.
Full digital infrastructure built from scratch in 14 days. No website, brand, tracking, or campaigns when we started.
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